Sana Lingo

News and opinions


5 Benefits of Responsive Web Design

The rapidly increased use of smartphones and tablets has necessitated creation of mobile friendly websites. Precisely because of this reason, responsive web design has become the rule rather than the exception.

According to IDG Mobile Survey, mobile users do more than simply access social media and email. The report indicates close to 77 percent of business decisions on products and services are made using smartphones.

Responsive Web Design

What is Responsive Web Design?

Responsive web design refers to an approach of coding and laying-out a website to ensure it offers the best viewing experience like from mobile or tablet. It allows ease of navigation and reading with minimal panning, scrolling as well as panning across different devices.

In essence, responsive web design ensures elements such as screen layouts, video/audio players, images and text, among other elements, re-adjust themselves on different devices. This helps save money and time by eliminating the need to create a website version for mobile devices and another for desktop.

There are numerous benefits associated with responsive web design and some of the top 5 include:

  1.    Flexibility – With this kind of design, the website is fluid, which means content moves across different screen resolutions as well as devices freely. The images as well as the grids are fluid. The appearance of the website is retained across different devices.
  2.    Cost effective and easy to manage – Responsive web design permits management of a single site conforming to the needs of different devices. Running and operating one website is less costly as compared to running two websites. SEO is enhanced since all visitors are directed to one site regardless of the device they choose to use.
  3.    It increases traffic – Conversions, traffic volume and other major metrics on a site increase because of responsive web design. This is attributed to the fact that it offers an amazing user experience. Websites that do not offer mobile frameworks record pitiable user experience which impacts negatively on pageviews, mobile traffic, and time spent on the site and return visits.
  4.    It is the future – Since responsive sites work excellently across different devices available on the market, they can never be outdated. There is no doubt that for a considerable duration, it will be the safest bet for success.
  5.    Google recommended – Google holds 67% of the search market share and this means when they speak, marketers listen. Google has vouched for responsive design as the ideal configuration for mobile devices and has even referred to it as the ‘best practice’. This is due to the fact that it uses the same HTML and URL, besides the device making it easy for Google to index, organize and crawl content.

The need for responsive web design cannot be overemphasized.